1. Post prices (not the inflated Charge master) for services to be delivered at hospitals and clinics. Singapore does this on a regular basis. Being patient focused means more than giving a survey at the end of the service. Here is link that shows the prices for SingHealth on regular services: http://polyclinic.singhealth.com.sg/PatientCare/Fees/Pages/Home.aspx
2. Post the quality of the service delivered by institution; if 1 & 2 happen, then the consumer/patient can work the equation: Value = Quality/Price; without this transparency, there is NO MARKET.
3. Change the language; health care loves to throw around the word, "cost," as if this calamity that has absorbed income from the middle class for the last 10 years was foreordained. People who write about health care avoid the word "price" because their costs are not known. If the price of gas goes up, people are ready to riot, while health care "costs: go up, we shrug our shoulders. Nonsense! Let's try a real market!